Hard Rock Bet has announced that it has become an official sponsor of the Tampa Bay Buccaneers, one of Florida’s most prominent professional sports franchises and an NFL top-performing team.
Hard Rock Bet Joins as Official Sportsbook Partner for Tampa Bay Buccaneers
The partnership is part of a series of similar moves executed between operators and professional sports franchises and is meant to increase Hard Rock Bet’s brand exposure while also boosting engagement opportunities for the Buccaneers.
Commenting on this latest opportunity, the Buccaneers CCO, Atul Khosla, had this to say, highlighting the importance of the tie-up:
“With sports betting becoming an increasingly exciting part of the entertainment landscape, Hard Rock Bet has quickly emerged as an essential gameday touchpoint for our fans. This partnership brings the best of both worlds — exclusive opportunities and unique in-game app experiences — giving fans more ways to engage, whether they’re watching from home or cheering from their seat at Raymond James Stadium.”
The two partners will now work on a variety of co-marketing elements and opportunities, including marquee signage, digital, CRM, and social campaigns that will be available all throughout the upcoming 2025/26 National Football League (NFL) season, as confirmed in the official press statement.
Exploring New Engagement Opportunities for Both Brands
Hard Rock Bet’s Nick Menas was similarly pleased with the opportunity and what it would all mean for the company.
“This partnership will elevate the way fans connect with the Buccaneers and bring our players closer to the action through exclusive experiences and unparalleled access,” Menas explained.
With the Buccaneers added, the Hard Rock Bet is in an ever-stronger position to provide sports fans with even more fulfilling experiences and market activations, achieving better levels of engagement and enthusiasm.